Abstract:
The origin of million Zebra Dove in Thailand. Researching results The study of the guidelines to Zebra Dove marketing strategy, case study in three southernmost provinces is the qualitative and quantitative methodology, the strategy results shows that there are 2: 1) In the past, Zebra Doves competition is one of the way to build connection among the villagers social interactions. They also accept members into the group to expand for more challenges to the game and also, they will get to sell it in a valuable price. Zebra Dove challenge in the past doesnt have any winning prizes for the winners and free of joining fees. But today,Zebra Doves are spread internationally and legal rules are invented to support the Asean Zebra Doves competition, this factor increases the price and value of the Zebra Dove compared to the past. 2) The context in the three southern province and its environment are suitable for breeding Zebra Doves. Because Zebra Doves love hot and humid environment. This factors affect the Zebra Doves to breed affectively and produce a quality voice and health. The lifestyle of the people in the three southern province of breeding Zebra Doves are similar, such as interaction, exchanging and selling. This are officially called a Zebra Dove Society.