The effect of the supply chain integration strategy on the competitiveness of polyurethane enterprises a case atudy of HL New Material Company

Name: Guo Peiyu

keyword: Independent Study

ThaSH: Business management

Classification :.DDC: 658

; supply chain

ThaSH: Business enterprises

; enterprise strategy

ThaSH: Business planning

; enterprise competitiveness

Abstract: Combined with the enterprise’s competitive environment, a clear enterprise strategic development direction and the implementation of strategic planning can improve the competitiveness of enterprises. This study took HL New Material Company as a case study to investigate the corporate strategy and analyze the effect of the supply chain integration strategy on the competitiveness of polyurethane enterprises. There were two research objectives: 1) To explore the competitive environment of HL New Material Company by using Porter’s Five Forces; 2) To examine the impact of supply chain integration on HL New Material Company by using the SWOT analysis. This study adopted the method of documentary research to analyze the impact of supply chain integration strategy on HL New Material Company. It reviewed the resource-based theory and the transaction cost theory and referred to the research of scholars at home and abroad. The results show that: 1) There are relatively few domestic competitors but the market is saturated. International competitors are strong, but the international market demand is large. There are few potential entrants. Buyers have strong bargaining power. Suppliers have less bargaining power. There are almost no substitutes; 2) Supply chain integration strategy has the following advantages: cost reduction, efficiency improvement. However, excessive dependence on suppliers and low bargaining power are major weaknesses. The improvement of product competitiveness brings opportunities, while the industry competition and the impact of the macroeconomy pose threats. Recommendations of this study: 1) Optimize supply chain and expand downstream business; 2) Strengthen industry-university research collaboration; 3) Expand marketing channels with online-offline integrations.

Siam University. Library and Information Resource Center

Address: BANGKOK

Email: library@siam.edu

Name: Zhang Li

Role: Advisor

Created: 2567

Modified: 2568-05-21

Issued: 2025-05-21

วิทยานิพนธ์/Thesis

application/pdf

eng

DegreeName: International Master of Business Administration (I.M.B.A.)

Level: Master's Degree

Descipline: International Business Management

Grantor: มหาวิทยาลัยสยาม

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